Revenue Growth in Education, Scholarly, and Trade Book Publishing

The Association of American Publishers shared revenue figures in its StatShot report. Revenue growth is up 4.9% for Q1 2017 compared with Q1 2016.

Both education and scholarly publishers experienced slight revenue bumps during the first quarter of 2017, compared with the first quarter of 2016.

Higher Education course materials wins the greatest growth award, reporting $92 million (24.3%) increase to $470.2 million in Q1 2017 compared with the Q1 2016. Revenues for Professional Publishing (business, medical, law, scientific and technical books) were up by $5 million (4.5%) to $119.5 million.

 

Accessibility for Trade Book Publishers

The venerable world of trade books has had accessibility options since the early 19th Century invention of Braille. However, only in the digital age has it been possible to make all books accessible to the visually impaired.

Guest blog by John Parsons

In the 1820s, Charles Barbier and Louis Braille adapted a Napoleonic military code to meet the reading needs of the blind. Today’s familiar system of raised dot characters substitutes touch for vision, and is used widely for signage and of course books and other written material. By the 20th Century, Braille was supplemented with large print books and records. For popular books these tools became synonymous with trade book publishers’ efforts to connect with visually impaired readers.

However, these tools—particularly Braille—has significant drawbacks. Before the advent of digital workflows, producing a Braille or even a large print book involved a separate design and manufacturing process, not to mention subsequent supply chain and distribution issues. But that has changed with the digital publishing revolution.

All Books Are “Born Digital”

With notable exceptions, trade books published since the 1980s started out as digital files on a personal computer. Word processors captured not only the author’s keystrokes but, increasingly, their formatting choices. (In the typewriter era, unless you count backspacing and typing the underline key, italics and boldface were the province of the typographer.)

On the PC, creating a larger size headline or subhead, or a distinct caption, evolved from a manual step in WordStar or MacWrite to a global stylesheet formatting command. When these word processing files made their way to a desktop publishing program, all the 12-point body copy for a regular book could become 18-point type for a large print version—at a single command.

Other benefits of digital-first content included a relatively easy conversion from Roman text characters to Braille, although that did not solve the actual book manufacturing process.

What really made the digital revolution a boon to accessibility was the rise of HTML—and its publishing offspring, eBooks. Web or EPUB text content can be re-sized or fed into screen readers for the visually impaired, but that’s only the start. It can also contain standardized metadata that a publishing workflow can use to create more accessible versions of the book.

Workflow Challenges

Trade books tend to be straightforward when it comes to accessibility challenges, but there are caveats that publishers and their service providers must address. The simplest of course is a book that is almost entirely text, with no illustrations, sidebars, or other visual elements. In those cases, the stylesheet formatting done by the author and/or publisher can be used to create accessibility-related tags for elements like headlines and subheads, as well as manage the correct reading order for Section 508 compliance.

Where things start to get tricky is when a book includes illustrations, or even special typographic elements like footnotes. To be accessible, the former must include descriptive alt text, which is usually best provided by an author, illustrator, or subject matter expert. Increasingly, just as writers became accustomed to adding their own typographic formatting, they may also include formatted captions containing this valuable, alt text-friendly information.

For other visual elements, service providers must fill in the accessibility gaps that authors cannot easily provide. This may include a certain amount of redesign, such as placement of footnotes at the end, to ensure continuity of reading, and defining the logical flow of content and reading order for page elements like sidebars. Service providers also add semantic structuring, alt text image descriptions not included by the author, and simplification of complex elements like tables.

It’s All About Format

Book publishers are already well ahead of the curve when it comes to accessibility. As mentioned in a previous blog, the page-centric PDF format is problematic. Fortunately, except for print workflows, trade publishers do not use it for their end product. In most cases, books are also produced in EPUB format, which is a derivative of HTML. These formats are accessible by default, although they need to be enhanced to meet the requirements of WCAG 2.0 standards. The gap is small, however, and can be easily bridged by focusing on design, content structuring, and web hosting.

Book reading for the visually impaired is no longer restricted to the popular titles, and compensatory technology of past centuries. With the advent of digital publishing, and the workflows that support and enhance it, accessibility for all books is an achievable goal.

 

Learn more about digitizing titles in your backlist and make content accessible to all.



HTML 5.2 - W3C Candidate Recommendation and The Publishing Working Group

Today the W3C announced that HTML 5.2 is a W3C Candidate Recommendation. Over the next 4 weeks, the Advisory Committee will review the spec and determine whether they will endorse as a W3C Recommendation.

About HTML 5.2

This specification defines the 5th major version, second minor revision of the core language of the World Wide Web: the Hypertext Markup Language (HTML). In this version, new features continue to be introduced to help Web application authors, new elements continue to be introduced based on research into prevailing authoring practices, and special attention continues to be given to defining clear conformance criteria for user agents in an effort to improve interoperability.

HTML in the Wayback Machine

What the W3C website looked like on January 14, 1998 via the Wayback Machine.

What the W3C website looked like on January 14, 1998 via the Wayback Machine.

While reviewing HTML 5.2, it's interesting to remember its origin story. The W3C provides a full history of HTML here but following are a few points of particular interest to the publishing community:

  • Originally, HTML was primarily designed as a language for semantically describing scientific documents.
  • For its first 5 years (1990-1995), HTML went through a number of revisions and experienced a number of extensions, primarily hosted first at CERN, and then at the IETF.
  • In 1998 the W3C membership decided to stop evolving HTML and instead begin work on an XML-based equivalent, called XHTML.
  • In 2003, the publication of XForms, a technology which was positioned as the next generation of Web forms, sparked a renewed interest in evolving HTML itself,
  • The idea that HTML’s evolution should be reopened was tested at a W3C workshop in 2004.
  • In 2006, the W3C indicated an interest to participate in the development of HTML 5.0.

It's a fascinating story and, like all history, important to revisit and understand.

W3C Today and the Publishing Working Group

The W3C website today.

The W3C website today.

In June, the W3C launched the new Publishing Working Group. The first ever W3C Publishing Summit will be held 9-10 November 2017 in San Francisco, California. Evan Owens, VP of Publishing Technologies at Cenveo Publisher Services will be there.

If you'd like to meet with Evan at the W3C Publishing Summit, you can make an appointment by clicking the button below.

 
Comment

Marianne Calilhanna

Marianne is director of marketing for Cenveo Publisher Services. She started her career in editorial and production, working on STM primary and review journals. During her 28+ year career she's worked as a book editor, SGML (remember that?!) editor, and managing editor in addition to marketing-related positions. Technology, production, and people---these are just a few of her favorite things.

Accessibility for Education Publishers

K-12 and Higher Ed publishers provide complex content that is deeply intertwined with Learning Management Systems and other digital deliverables. That makes accessibility harder—and potentially more rewarding.

Guest blog by John Parsons


Accessibility for educational publishers

In our recent blog, we tackled the issues of accessibility—for visually and cognitively impaired readers—in the realm of scholarly journal publishing. The solutions are (fairly) straightforward for that industry, because you’re dealing mostly with documents, and lots of text. Other types of publishers deal with a broader range of issues and output channels, so for them accessibility is more complex. Near the top of this difficulty scale are education publishers.

Even before the rise of digital media, education textbooks—notably in the K-12 market—posed significant accessibility challenges. Complex, rich layouts, laden with color, illustrations, and sidebars, made textbooks a rich, visual experience. Such books can be a treat for sighted students, for whom publishers have invested much thought and design research. For those less fortunate, however, a rich visual layout is an impediment.

Going Beyond Print

For printed textbooks, traditional accessibility fixes like large print and Braille are usually not cost-effective. Recorded audio has been a stopgap solution, but still a costly one, unlikely to handle the ever-increasing volume of educational material. Fortunately, the advent of digital media has far greater potential for making textbooks accessible.

When textbooks are produced as HTML or EPUB (but not PDF), the potential for greater accessibility is obvious. Type size can be adjusted at will. Text-to-speech can provide basic audio content with relative ease. Illustrations can be described with alt text—although care must be taken to insure its quality. Even reading order and other “roadmap” approaches to complex visual layouts can make digital textbooks more accessible than a printed version could ever be.

The real key is digital media’s inherent ability to separate presentation and content. Well-structured data and a rich set of metadata can be presented in multiple ways, including forms designed for the visually and cognitively impaired. Government mandates, including the NIMAS specifications, have accelerated this trend. Publishers themselves have developed platforms and service partnerships to make the structuring of data and metadata more cost-effective—even when the government mandate is outdated or insufficient. (The reasons for doing this will be the subject of a future blog.)

The LMS Factor

What makes accessibility for educational publishers far more difficult is not textbooks, however. Particularly in higher education but increasingly in K-12, textbooks are only part of a much larger content environment: the Learning Management System or LMS. Driven by the institutional need to track student progress, and provide many other learning benefits and related technologies, the LMS is typically a complex collection of text content, media, secure web portals, and databases. Although textbooks still form a large portion of LMS content, studies from the Book Industry Study Group (BISG) indicate that the field is undergoing a radical shift.

This has massive implications for accessibility. Not only must publishers provide reading assistance for text and descriptions for images, they also must deal with the interactive elements of a typical website. This includes color contrast, keyboard access, moving content control, and alternatives—probably alt text—for online video and other visually interactive elements. A sighted person might have no difficulty with an online quiz, but the process will be very different for the visually impaired.

Fortunately—at least for now—the online elements of most LMSs are deployed on standard desktop or laptop computers, not mobile devices. The BISG study indicates that this is because more students have access to a PC, but not all have a tablet or e-reader. This makes the publisher’s task “simpler”—with fewer variations in operating systems and interfaces—but that will change as mobile device use increases. LMS features on smartphones are the start of new accessibility headaches for publishers.

Workflow—Again

As I pointed out in the previous blog, service providers have a major role in making accessibility affordable. This is especially true for educational publishers. Automating and standardizing content and metadata are usually out of reach, even for the largest publishers. Even keeping up to date with government and industry mandates, like Section 508 and WCAG 2.0, are best handled by a common service provider.

As with journal publishing, the overall workflow will make accessibility cost-effective in the complex, LMS-focused world of educational publishing. Fortunately, given the size and scope of that industry’s audience, it also makes the goal of accessibility more rewarding.

 

Related White Papers


Accessibility for Journal Publishers

The terms “access” and “scholarly journals” are often linked to Open Access publishing. Less often discussed—but still very important—are issues and challenges of making journal content accessible to the visually, cognitively, or otherwise impaired.

Guest blog by John Parsons


content accessibility for journal publishers

Peer-reviewed, scholarly journals are a specialized slice of the publishing universe. Worldwide, it is a $25 billion market. Unlike consumer and trade magazines, journals are not supported by advertising revenue, but rely on subscriptions, institutional funding, and/or open access funding mechanisms. Readership varies widely in size and scope, and includes students, journalists and government employees as well as researchers themselves. They are also delivered by a wide array of specialized digital platforms and websites.

What they do share with other publications is the assumption that their audience can read words and images on a page or screen. For the majority of journal readers, this poses few problems. However, for readers with visual or other impairments, content accessibility is a major concern.

Justifying Journal Content Accessibility

Some might argue, without foundation, that scholars qualified to consume peer-reviewed content are less likely to be impaired in the first place, making the number of affected users too low to justify the added costs. (If cost were the only issue, one Stephen Hawking in a journal’s potential audience would more than justify the cost of making scholarly exchange possible for disabled readers. Also, as was mentioned, scholars and researchers are not the only readers in the equation.)

In other words, one justification for accessibility is a moral argument. It’s simply the right thing to do. However, for most journals, this argument is moot. Government-funded research typically carries minimum accessibility requirements, such as those spelled out in U.S. Code Section 508.

Building content accessibility into a journal workflow need not even be a daunting financial question at all. Well-structured XML content and metadata has many benefits, of which accessibility is only one. (This will be the subject of another blog.)

Regardless of the reason, most journal publishers understand the why aspect of content accessibility. So, let’s focus on how best to do it.

Identifying the Pieces---WCAG 2.0, Section 508, and VPAT

To understand the scope of journal article accessibility, we need to know that it has two basic versions—a document (PDF or EPUB) and a webpage. These are similar in many ways, especially to a sighted person, but they have different accessibility requirements.

What each of these formats have in common are

  • accessibility metadata
  • meaningful alt text for images (including math formulas and charts)
  • a logical reading order
  • audible screen reading
  • alternative access to media content

Only two (EPUB and webpages) have potentially resizable text and a clear separation of presentation and content. (PDF’s fixed page and text size often can be problematic. But in areas where PDF is a commonly used format, notably healthcare, service providers can provide workflow mechanisms to remediate PDFs for Section 508 compliance.)

Webpages have the added requirements of color contrast, keyboard access, options to stop, pause, or hide moving content, and alternatives to audio, video, and interactive content. Most of these are covered in detail in the W3C Web Content Accessibility Guidelines (WCAG) 2.0 guidelines, many of which are federally mandated. Service provider solutions in this area include a Voluntary Product Accessibility Template (VPAT) for journal content. This template applies to all “Electronic and Information Technology” products and services. It helps government contracting officials and other buyers to evaluate how accessible a particular product is, according to Section 508 or WCAG 2.0 standards.

There are several “degrees of difficulty” when it comes to making journal articles accessible. Research that is predominantly text is the easiest, but still requires careful thought and planning. With proper tagging of text elements, clearly denoting reading order and the placement of section headings and other cues, a text article can be accessibility-enhanced by several methods, including large print and audio.

More difficult by far are the complex tables, charts, math formulas, and photographic images that are prevalent in STM journals. Here, extra attention must be paid to type size and logical element order (for tables). In the case of charts, formulas, and pictures, the answer is alternative or “alt” text descriptions.

Think of it as explaining a visual scene to someone who is blindfolded. Rudimentary alt text, like “child, doll, hammer,” would probably not convey the full meaning of a photograph depicting Bandura’s famous Bobo Doll experiment. Rather, the best alt text would be a more nuanced text explanation of what the images depict—preferably by a subject matter expert.

Automation in Workflow is Key

When Braille or even large print were the only solutions, journal content accessibility was not an option for most. All that changed, for the better, with the advent of well-structured digital content. Again, publishing service providers have done much to advance this process, and in many cases, automate it.

Not every issue can be automated, however. Making content accessible may involve redesign. For example, footnotes may need to be placed at the end of an article—similar to a reference list—to ensure continuity of reading. Other steps support the logical flow of content and reading order, semantic structuring for discoverability, inclusion of alt text descriptions for images, simplifying presentation and tagging of complex tabular data, and the rendering of math equations as MathML.

Journal publishers can facilitate this in part by selecting formats that are more accessible by nature. Articles published online or available as EPUB are accessible by default, although they need to be enhanced to meet all the requirements of WCAG 2.0. The gap is small and can be easily bridged by focusing on the shortcomings and addressing it in design, content structuring, and web hosting.

Many of the basic, structural issues of making journal content accessible can be resolved, more or less automatically, if the publishing system or platform enforces standardized metadata rules. Titles, subheads, body copy, and other text elements will have a logical order, and can easily be presented in accessible ways. For elements where knowledgeable human input is required (as with alt text), a good system will facilitate such input.

Accessibility is not just the right thing to do, for the sake of science. It is also an obtainable goal—with the right service provider.

 

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Accessibility Checklist

Champion digital equality and improve content discoverability


Digital Solutions in India 2017 | A Special Report From Publishers Weekly

The annual report from Publishers Weekly (PW) that details service providers in India and the depth of solutions they offer in the global publishing market is now available. We are proud to take part in this special report that also captures a short list of accomplishments that Cenveo has experienced over the past year.

Recent Customer Success Stories

Cenveo Publisher Services recently worked with a global education publisher to develop an HTML5-based flashcard engine that offers flip card-styled content. “The end product combines terms and definitions with all types of media support to enhance user interaction and engagement,” explains marketing director Marianne Calilhanna, adding that the engine also “has complex assessment content built into the application to test knowledge about those terms and definitions learned.”

The entire application, which is WCAG 2.0 AA-compatible, was tested on three different browsers on three operating systems (iOS, OSX, and Windows). “It was also tested by an accessibility certification authority to ensure that the product is easily accessible by differently-abled users. The WCAG 2.0 AA compliance guidelines were thoroughly applied to the engine, including the colors used, color contrast, and settings panel. Then there was the use of large and well-spaced interactive elements or virtual controls, and the reinforcement of texts and visuals to ensure that no essential information was conveyed by audio alone,” says Calilhanna.

The next project from a major educational publisher was about creating and developing core content and supporting materials without hiring authors. “At first glance, it sounded like a cost-saving approach but it was actually more complex than that. Anyone involved with publishing educational content understands the deep and often hidden costs related to publishing and production,” Calilhanna says. “Our client, by partnering with Cenveo to develop and author higher-ed curriculum content, effectively bypassed ongoing royalties and permissions. This has resulted in lower costs and a positive P&L for the publisher, with savings passed on to students.”

Check out the full report:

Interesting to note the following observation, from PW

 
During PW’s trip to India to visit participants in this report early in the year, some digital solutions vendors—and their main U.S. clients in some cases—were already rethinking their business collaboration with plans of forming partnerships or joint ventures to sidestep the IT outsourcing/immigration issues. Some are looking into setting up branches in the U.S. to offer onshore and hybrid services, while a few more are checking out companies to take over and therefore have immediate U.S. representation.
— Publishers Weekly
 

At Cenveo Publisher Services, onshore and hybrid solutions have long been an option available from our portfolio of services. Whether it's full-service production management or peer review management services, we work with publishers to implement a workflow that best fits their content and their budget---offshore, onshore, hybrid.


The Technology & Trends Reshaping K-12 Education Publishing

Stream our recording of Publishing Executive's June 14th webinar featuring Lisa Carmona, SVP/Chief Product Officer, PreK-12 Portfolio at McGraw-Hill Education and Brian O'Leary, Executive Director at Book Information Study Group (BISG).

Helping students learn remains the core objective of education publishers, but the tools and tactics are evolving quickly. The new expectations of digital native students require publishers to enable learning materials with technology that meets the needs of The Mobile Generation. Data analytics have become nearly as important as content, supporting adaptive learning platforms and helping teachers monitor progress.
 

Download our latest report


Comment

Marianne Calilhanna

Marianne is director of marketing for Cenveo Publisher Services. She started her career in editorial and production, working on STM primary and review journals. During her 28+ year career she's worked as a book editor, SGML (remember that?!) editor, and managing editor in addition to marketing-related positions. Technology, production, and people---these are just a few of her favorite things.

Accessibility 101: What Does "Accessibility" Mean for Publishers?

Cenveo Publisher Services is a champion of digital equality. Over the coming weeks, we'll dive into some details about what accessibility means for publishers and review how to get started (or continue) with "born accessible" publishing initiatives.

Let's begin.

 
 

Making content accessible involves a number of services depending on the content type and markets your publishing program reaches. What is consistent across all content and markets, is well structured and tagged content. 

Stay tuned as we dive into the details for

  • documents
  • EPUB
  • games
  • websites
  • elearning courses

Feel free to share your questions and thoughts in the comments box below.

 

Learn More

Champion Digital Equality

Click here to learn more


Counting the Hidden Costs of Publishing

Guest blog by John Parsons

The rise of digital STM publishing, and the ongoing discussion about open access and subscription-based models, has led some to conclude that these changes inexorably lead to lower overall publication costs. Reality is more complex.

In my last blog, I discussed the open access or OA publishing model for scholarly, STM publishing. In a nutshell, OA allows peer-reviewed articles to be accessed and read without cost to the reader. Instead of relying on subscriptions, funding for such articles comes from a variety of sources, including article processing charges or APCs.

There are many misconceptions about OA, including the mistaken notion that OA journals are not peer reviewed (false) and that authors typically pay APCs out of pocket (also false). However, a more serious problem occurs when we fail to account for all the costs of scholarly publishing—not just the obvious ones.

Digital Doesn’t Mean Free

Behind the scenes

The obvious publication costs of scholarly publishing—peer review, editing, XML transformation, metadata management, image validation, and so on—can be daunting.

Part of the problem is the Internet itself. Search engines have given us the ability (in theory) to find information we need. Many non-scholarly publishers, particularly newspapers, have published content for anyone to read—in the misbegotten hope of selling more online advertising. The more idealistic among us have given many TED Talks on the virtue of giving away content, trusting that those who receive it—or at least some of then—will reciprocate.

What may work for a rock band does not necessarily work in publishing, however. This is partly because publishing is a complex process, with many of its functions unknown to the average scholar or reader.

Behind the Screens

The obvious publication costs of scholarly publishing—peer review, editing, XML transformation, metadata management, image validation, and so on—are daunting for anyone starting a new journal. If they want to be considered seriously, publications using the “Gold” open access model have to be able to handle these production costs over the long term. They also have to invest in other ways—to enhance their brand, and provide many of the services that scholars and researchers may take for granted.

The first of these hidden costs is the handling of metadata. The OA publishing model—and digital publishing in general—resulted in an explosion of available content, including not only peer reviewed articles, but also the data on which they are based. Having consistent metadata is critical to finding any given needle in an increasing number of haystacks. Metadata is also the key that maintains updates to the research (think Crossref) and tracks errata.

The trouble is that metadata is easy to visualize but it takes work and resources to implement well. Take for example the seemingly simple task of author name fields. The field for author surname (or family name, or last name) is typically text, but how does it accommodate non-Latin characters or accents? Does it easily handle the fact that surnames in countries like China are not the “last” name? The problem is usually not with the field itself, but with how it’s used in a given platform or workflow.

Another hidden metadata cost is the emergence of standards, and how well each publishing workflow handles them. More recently, the unique author identifier (ORCID) has gained in prominence, but researchers and contributors may not automatically use them. There are many such metadata conventions—each representing a cost to the publisher, in order to let scholars focus on their work without undue publishing distractions.

Another hidden cost is presentation. From simple, easy-to-read typography to complex visual elements like math formulae, the publisher’s role (and the corresponding cost) has expanded. What was once a straightforward typesetting and design workflow for print has expanded to a complex, rules-driven process for transforming Word documents and graphic elements into backend XML, which fuels distribution.

The publishing model has drastically changed from a neatly-packaged “issue publication model” to a continuous publication approach. This new model delivers preprints, issues, articles, or abstracts to very specific channels. The systems and workflows that support the new publication model requires configuration and customization, which all have associated production costs.

Automation Is the Key

Very few publishers can maintain the production work required in house. Technology development, staffing, and innovation are costly to maintain. The solution is to rely on a trusted solutions provider, who performs such tasks for multiple journals. Typically, this involves the development of automated workflows—simplifying metadata handling and presentation issues, using a rules-based approach for all predictable scenarios. This of course relies on a robust IT presence—something a single publisher or group typically cannot afford alone. Ideally, automated workflows involve an initial setup cost, but will improve editorial quality, improve turnaround times, and speed up time to publication.

By offloading the routine, data-intensive parts of publishing workflow to a competent service provider, publishers and scholars can spend more time on actual content and less time on the mechanics of making it accessible to and useable by other researchers.


What are some of the "hidden costs" your organization finds challenging?

 

Resources for publishers

Publishing Defined: John Bond's STM Publishing Video Series

What is Crossmark?

John Bond of Riverwinds Consulting is creating a video library of useful shorts about topics and terms important to the STM publishing industry. For some people, his shorts may provide a great refresher or another take on subjects that impact our market. For those just starting their career in STM publishing, his video series should be required viewing!

The series is titled "Publishing Defined" and covers a broad range of topics from defining specific terms to strategic advice regarding RFPs. Also helpful are the playlists he’s put together. You are sure to add a little something to your own knowledgebase from this series!

The following video explains Crossmark and why it’s important for publishers and service providers:

The Crossmark playlist can be viewed here.


Crossmark and Crossref are explained in our white paper, "All Things Connected." Download your copy today by clicking on the cover in the right column.

 

Resources for Publishers

Comment

Marianne Calilhanna

Marianne is director of marketing for Cenveo Publisher Services. She started her career in editorial and production, working on STM primary and review journals. During her 28+ year career she's worked as a book editor, SGML (remember that?!) editor, and managing editor in addition to marketing-related positions. Technology, production, and people---these are just a few of her favorite things.

Publishers Keep Calm and Carry On

It was another busy year at London Book Fair last week with reports of increased registration numbers up by a double-digit percentage.

 
 

The following captured a brief quiet moment at the Cenveo Publisher Services Stand. The global team met with publishers, production managers, archivists, technology executives, and many others to discuss all things related to the creation and management of content.

 
 

Accessibility

Indeed, the hot topic for LBF17 at the Cenveo Stand was content accessibility. Long a champion of digital equality, we're helping publishers create and architect content that is "born accessible." The same technologies and guidelines that improve access to materials for people with visual or hearing impairments, limited mobility, perceptual and cognitive differences, are also tremendously useful for all publishers' customers.

No longer limited to education publishers, we see that journal publishers and others have a driving need to do more with content accessibility.

 

Google Books Decision

In an extremely packed room, America’s foremost copyright jurist and a judge on the U.S. Court of Appeals Second Circuit, told attendees that Google’s program to scan tens of millions of library books to create an online index “conferred gigantic benefits to authors and the public equally,” and did not “offer a substitute or interfere with authors’ exclusive rights” to control distribution. READ MORE: Judge Pierre Leval Defends Google Books Decision, Fair Use

Scholarly Publishing and Academic Market

The Research and Scholarly Publishing Forum offered academic publishers and service providers a half-day program with lively debates from Elsevier, Wiley, and Taylor & Francis. Some of the highlights included

  • A discussion about the future of Open Access in the UK between Alicia Wise, Elsevier’s Director of Policy and Access, Liam Earney, Jisc Collections’ Head of Library Support Services, and Chris Banks, Assistant Provost (Space) & Director of Library Services, Central Library, Imperial College London
  • A panel presenting global research policy developments chaired by Wiley’s James Perham-Marchant, featuring speakers from Taylor & Francis, Berghahn Books and Research Consulting
  • A panel session on new innovations to watch, chaired by Tracey Armstrong, President and CEO of the Copyright Clearance Center, including speakers from Sparrho, Frontiers and Cold Spring Harbor Laboratory Press

Full Coverage via Publishers Weekly

Publishers Weekly covered a range of topics across the many markets represented at the Fair.

 

Resources for Publishers


Stay Connected

How Open Access is Changing Scholarly Publishing

Guest blog by John Parsons

After almost two decades, the Open Access publishing model is still controversial, and misunderstood. Here’s where we stand today.

The beginnings of scholarly publishing correspond roughly to the Enlightenment period of the late 17th and early 18th Centuries. The practice of publishing one’s discoveries was driven by a belief—championed the Royal Society—in the transparent, open exchange of experiment-based ideas. Over the centuries, journals embraced a rigorous peer review process, to maintain the integrity (and the subscription value) of its research content.

Transparency, openness, and integrity all come at a cost, however. For many years, that cost was met by charging journal subscription fees—usually borne by institutions who either produced the research, benefited from it, or both. So long as the publishing model was solely print-based, the subscription model worked well, especially for institutions with deep pockets. That all changed with the Internet. Not only did the scope and volume of research increase rapidly, so did the perception that all information should be easily findable via search engines.

The Internet expanded the audience for research outside traditional institutions—to literally anyone with a connected device. With this expansion, the disparity between the well-funded and those less fortunate became acute. As it did with other publishing workflows, this disruption drove a need for new economic models for scholarly publishing.

Open Access Basics

Advocacy for less fettered access to knowledge is nothing new. But the current Open Access (OA) movement began in earnest in the early 2000s, with the “Three Bs” (the Budapest Open Access Initiative, the Bethesda Statement, and the Berlin Declaration by the Max Planck Institute). Much of the impetus occurred in the Scientific, Technical, and Medical, or STM publishing arena, and from research funding and policy entities like the European Commission and the U.S. National Institutes of Health. The latter’s full-text archive of free biomedical and life sciences articles, PubMedCentral or PMC, is a leading example—backed by a mandate that the results of publicly-funded research be freely available to the public.

In a nutshell, Open Access consists of two basic types—each with its own variations and exceptions. “Green” OA is the practice of self-archiving scholarly articles in a publicly-accessible data repository, such as PMC or one of many institutional repositories maintained by academic libraries. There is often a time lag between initial publication—especially by a subscription-based journal—and the availability of the archived version.

As we will discuss in future blogs, publishers and their service providers are exploring better ways to adapt their publishing workflows to the realities of OA and hybrid journals. In some cases, such as metadata tagging, XML generation, and output to print and online versions, these workflows can be highly automated. In others, publishers must find cost-effective ways to add value—while being as transparent as possible to the authors and users of journal content.

The alternative is the “Gold” OA model. It includes a growing number of journals, such as the Public Library of Science (PLOS), that do not charge subscription fees. Instead, they fund the cost of publishing through article processing charges (APCs) and other mechanisms. Although APCs are commonly thought of as being paid by the author, the real situation is more complex. Often, in cases where OA is mandated, APCs are built into the funding proposals, or otherwise factored into institutional and research budgets. PLOS and other journals can also waive APCs, or utilize voluntary funding “pools,” for researchers who cannot afford to pay them.

The appeal of Open Access is obvious to researchers and libraries of limited means. It also has the potential to accelerate research—by letting scientists more easily access and build upon others’ work. But for prestigious institutions, publishers, and their partners, the picture is more complicated.

Publishers in particular can be hard pressed to develop and enhance their brand—or offer a multitude of services that scholars may take for granted—when constrained by the APC funding model. (Those challenges will be addressed in a future blog.)

Misconceptions, Problems—and Solutions

Even today, researchers are not always clear about what Open Access means for scholarly publishing. Research librarians have their work cut out for them. They cite the common misconception that OA journals do not have an adequate peer review process, for example. This is caused by disreputable or “predatory” journals that continually spam researchers with publication offers. Librarians counter this with a growing arsenal of blacklist and whitelist sources, such as the Directory of Open Access Journals.

Perhaps a major contributor to the uncertainty surrounding OA is the practice of openly publishing “preprint” versions of articles prior to—or during the early stages of—the peer review process. Sometimes, this is part of the researcher’s strategy to secure further funding, but it can fuel the mistaken notion that peer review is not required in OA publishing workflow. Distinguishing preprints from final OA articles must be a goal for publishers and their partners.

Another problem is scholars’ unfamiliarity with the OA-driven changes in publishing workflows. Gold OA journals—particularly those involved in STM publishing—are usually quite adept at guiding authors through the publication process, just as their subscription-based counterparts and publishing service providers have been. For example, the practice of assigning Digital Object Identifiers (DOIs), ISSNs, and other metadata to scholarly publishing works is becoming increasingly efficient for both Gold OA and subscription journals.

Green OA is a thornier problem for traditional publishing workflows. Each institutional repository is separate from the others—with its own funding sources, development path, and legacy issues. A common approach to article metadata, for example, has not happened overnight. Fortunately, organizations like Crossref are working with multiple partners and initiatives to make these workflows universal—and transparent to the researcher.

Perhaps the biggest issue posed by OA is the fate of traditional, subscription-based journals. Despite the push to “flip” journals from a subscription model to Open Access, there are cases where this is simply not feasible or even desirable. Many journals have a large subscriber base of professionals who, although they value the research, do not themselves publish peer reviewed articles. This is especially true for STM publishing. Some of these journals have adopted a “hybrid” approach, charging APCs for some articles (which are available immediately) while maintaining others for subscribers only. These are eventually made Open Access under the Green model, especially when Open Access is a funding requirement.

Scanning the Horizon

As we will discuss in future blogs, publishers and their service providers are exploring better ways to adapt their publishing workflows to the realities of OA and hybrid journals. In some cases, such as metadata tagging, XML generation, and output to print and online versions, these workflows can be highly automated. In others, publishers must find cost-effective ways to add value—while being as transparent as possible to the authors and users of journal content.

Despite these challenges, Open Access is changing the scholarly publishing landscape forever. There is a compelling need for researchers to find and build upon the research of others—each needle buried in a haystack of immense proportions—to advance the human condition. Publishers and their service partners are well positioned to make that open process accessible and fair to all.

 

Resources for Publishers


Peer Review Management Services: Ensuring the Integrity of the Scientific Publishing Process

Cenveo Publisher Services now offers peer review management as a service. Journal publishers depend on the peer review process to validate research and uphold the quality of published articles. With deep expertise in scholarly publishing, our staff is fluent in all peer review models as well as the nuances of major peer review systems.

Download Brochure

Click here to download brochure

Click here to download brochure

Our mission is to support both commercial and scholarly journal publishers with services that ensure editorial excellence while demonstrating time and cost savings. Peer review management fits well in our service portfolio because we’ve been working with the STM publishing industry for more than 135 years and peer review is most certainly the cornerstone of scholarly publishing
— McClanahan, Vice President of Publishing Services, Cenveo Publisher Services

Customized peer review management solutions are based on each publisher’s workflows and business requirements. Peer review management is offered as a stand-alone service or integrated with Cenveo’s full-service journal production model. Dedicated staff work exclusively on peer review---maintaining deadlines, communicating with reviewers, and streamlining responses to authors. The service is bundled with regular performance reports that detail submission numbers, processing times, decision rates, and more.

Click the link below to learn more about this new service offering.

 

Resources for Publishers


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Marianne Calilhanna

Marianne is director of marketing for Cenveo Publisher Services. She started her career in editorial and production, working on STM primary and review journals. During her 28+ year career she's worked as a book editor, SGML (remember that?!) editor, and managing editor in addition to marketing-related positions. Technology, production, and people---these are just a few of her favorite things.

A Simple Lesson From Walt Disney

Everyone Has a Story to Tell

Videos aid learning. Videos and animation are at the top of the elearning food chain. Whether it's within a traditional elearning course or as an independent asset, animated videos help learners visualize and understand complex concepts.

Increasingly, across all the markets we serve---journal publishers, K12 educational publishers, higher ed publishers, elearning providers, magazine publishers---all are interested in transforming complex content into animated video shorts.

Editorial credit: Alex Millauer / Shutterstock.com

Animation offers a medium of story telling and visual entertainment, which can bring pleasure and information to people of all ages everywhere in the world.
— Walt Disney

Conceptualization and Production

Cenveo Publisher Services provides a blended team of creatives, editors, and technologists who transform a fuzzy vision into distinct products for use in digital publications, websites, and elearning courses. Our specialists comprise

  • instructional designers
  • subject matter experts
  • multimedia specialists
  • graphic visualizers

We work with our customers to provide the full-range of services around animation or à la carte options, including

  1. conceptualization
  2. content creation
  3. visual storyboarding
  4. art creation
  5. photo/video research and procurement
  6. permissions management
  7. audio recording
  8. animation
  9. live action shoots
  10. video editing and packaging
  11. accessibility--WCAG and Section 508 compliance

Animation Sample: SWOT Analysis

Have a look at an animated short we created to explain what a SWOT analysis is and why it's beneficial.

 
 


The Future of EPUB: Facts Regarding the IDPF and W3C Merger

future-of-epub_cenveo-publisher-services

The IDPF and W3C are working to combine the two organizations. Working together, they will strive to foster the global adoption of an open, accessible, interoperable digital publishing ecosystem that enables innovation.  The primary motivation to combine IDPF with W3C is to ensure that EPUB’s future will be well-integrated with, and in the mainstream of, the overall Open Web Platform.

The primary goal is to ensure that EPUB remains free for all to use by evolving future EPUB major version development to W3C's royalty-free patent policy.

The executive director of the IDPF, Bill McCoy, recently published a thoughtful and informative blog on Digital Book World that details why this merger is important to the book industry:

Why the IDPF-W3C Merger Will Be Great for EPUB and the Book Industry [read here]

A committee called "Save the IDPF. Save EPUB." has formed and the group is publicly stating its dissent against the merger. Bill also responded elegantly to the organization's concern on the IDPF website:

IDPF Combining With W3C: the Facts [read here]

Both of these pieces are required reading for anyone in the publishing industry and especially for book publishers. Cenveo Publisher Services is a member and supporter of the IDPF and believes that the EPUB community will be enhanced by the merger with the W3C.

What are your thoughts on the merger and the future of EPUB?

The Scholarly Publishing Process Plays a Critical Role in Combating Fake News

Time Reveals Truth by Giovanni Domenico Cerrini

Time Reveals Truth by Giovanni Domenico Cerrini

"Time reveals truth."

As 2017 quickly approaches, we're sure to read, learn, and understand more about the role scholarly publishing will play in our post-truth world. Content validation, peer review, image forensics, traditional citation databases---these are long-established and critical components of the scholarly publishing process. While the demand for increased speed to publication became a critical measurement of a journal publisher's success, editorial integrity and quality remain the gold standard by which publications are judged.

Kalev Leetaru, a contributer to Forbes, recently wrote "How Academia, Google Scholar And Predatory Publishers Help Feed Academic Fake News." In this article he shares a number of his experiences and conversations that illustrate how content validation is not at the forefront or even a consideration in some people's minds:

 
  • "Not a day goes by that an academic paper doesn’t pass through my inbox that contains at least one claim that the authors attribute to a source it did not come from."
  • "I constantly see my own academic papers cited as a source of wildly inaccurate numbers about social or mainstream media where the number cited does not even appear anywhere in my paper."
  • "...many [graduate students] I’ve spoken with have never even heard of more traditional bibliographic search engines and prefer the ease-of-use and instant access of Google Scholar for quick citation searches."
  • "The Editor-in-Chief of one of the world’s most prestigious and storied scientific journals recently casually informed me that his journal now astoundingly accepts citations to non-peer-reviewed personal web pages and blog posts as primary citations supporting key arguments in papers published in that journal."
 

Within scholarly publishing the conversation around "Open" echoes louder all the time. The first SSP Focus Group meeting on January 31, 2017 is on the topic of "Open Data, Science, and Digital Scholarship." PSP's Annual Conference (February 1 to 3) will discuss "Adding Value in the Age of Open."

The concept of "open" is not a new one. Though the term Open Access publishing started to proliferate in the early 2000s, the idea has been around for some time. Computer scientists had been self-archiving in anonymous ftp archives since the 1970s and physicists had been self-archiving in arxiv since the 1990s.  In 1994, Stevan Harnad proposed "The Subversive Proposal," calling on all authors of "esoteric" research writings to archive their articles for free for everyone online.

Leetaru's article suggests that the combination of academia, Google Scholar, and predatory publishing practices play a role in the proliferation of fake news. One could also maintain that the scholarly publishing process plays a pivotal role in combating fake news.

How is your publishing organization navigating the challenges of open in our internet-connected world? What are the consequences of our movement into a more open ecosystem in the scholarly publishing community? Can quality and peer-reviewed content override non-peer-reviewed personal web pages and blog posts?

Time will tell.

 

Peer Review Services

Comment

Marianne Calilhanna

Marianne is director of marketing for Cenveo Publisher Services. She started her career in editorial and production, working on STM primary and review journals. During her 28+ year career she's worked as a book editor, SGML (remember that?!) editor, and managing editor in addition to marketing-related positions. Technology, production, and people---these are just a few of her favorite things.

Web-First Production or Publish-Ahead-of-Print...That Which We Call a Workflow Should Publish Just as Fast

In the STM journal publishing world, it seems like every few years we have a new phrase to describe the dissemination of scholarly content. Each phrase describes a slightly different aspect of journal publishing and based on where you work in an organization, it may mean something slightly different. A collection of phrases I've encountered over the years include

  • XML-early workflow
  • XML-first workflow
  • Publish ahead of print (PAP)
  • Cloud-based publishing
  • Web-first production
  • HTML-based publishing

I'm sure there are other terms specific journals and specific publishing organizations use.

No matter the name, and without parsing every word, I believe the big takeaway is that now more than ever, it's critical to publish STM content quickly without compromising editorial quality. Speed is critical for journal content and scholarly communication. Longevity is important as well. Researchers need to go back to articles to understand corrections, errata, retractions, and updates. And no matter the name, mark-up language is the driving force behind speed, accuracy, longevity, and discoverability.

To provide our publishers with automated production at record-setting speed we use Cenveo Publisher Suite. The cloud-based ecosystem of tools is architected to ensure editorial consistency and quality.

Cenveo Publisher Suite | Features and Benefits

Tool Overview Advantages for Authors/Editors Publishing Workflow Benefits Technical Specs Support
Smart Edit Helps editors perform common tasks during the content creation process.

Automated clean-up process identifies more than 200 different actions.

Auto content identification quickly updates specific document and content types: author names, affiliations, footnotes, abstracts, keywords, etc.

Content normalization transforms styled document to publisher/journal-specific format.

References validation ensures any missing or duplicate references are identified. All references validated against CrossRef and PubMed.

Publishers-specific preferences are highlighted for copyeditor to review.

Extensibility. Inclusion of new content items, specific content types, taxonomies, quality checks, and additional output deliverables are managed through a modular customizable interface.

Authoritative sources. The Cenveo architecture makes use of industry standard authority sources such as CrossRef and PubMed Central® that provides content integrity.

Publisher-specific flexibility.
Normalizations are based on title specific style and content requirements.

Built on the latest version of Microsoft Office 2013 and Visual Studio 2012. The Smart Edit Team comprises experienced analysts and developers with deep knowledge of STM content as well as publisher-specific requirements. A dedicated team makes changes or updates to normalization style and output routines quickly with fluency and expertise in content creation and output.
Smart Compose Automated composition engine that ingests content output from the Smart Edit process and generates proofs based on publishers’ styles.

Speed to publication. Automated content transformations enable the fastest turnaround times in the industry. Based on a publisher’s requirements and the content itself, same-day turnaround is a true possibility.

Consistency. With built-in styles based on publisher specifications, consistent format is guaranteed across journal articles, multiple titles, references, and more.

Streamline workflows. Transitioning from manuscript to proof and maintaining XML structure, translates to effortless digital and print output. One straight text article can be composed every 2 to 3 minutes.

Dynamic server-based 3B2 composition with core template built using Xpath, XSLT, and Perl. Style sheets and layouts stored as separate libraries.

Dynamic server-based InDesign composition with templates built on Java and InDesign scripts is the latest addition to high-speed composition of design-intensive content.

Template engineers with 15 to 20 years on-the-job experience are available around the clock for troubleshooting and for any other technical demands.
Smart Proof Online proofing and correction tool that presents composed pages via a web browser and offers an interface to update content and format.

Intuitive. Reminiscent of Microsoft Word but accessible via any browser, authors and editors can easily make line edits and insert queries.

Behind-the-scenes-XML. Focus is on the content and not the structure. XML mark-up is captured behind the scenes, including change history metadata.

Editorial integrity. Managing author corrections, editorial styles, and journal formats consistently translates to quality published content.

Streamlines the proofing process for authors and editors in a serial correction workflow. Integration of multiple correction sources into a single PDF (no re-marking of corrections).

An XHTML-based tool.

XML input is converted to XHTML for correction cycle then transformed back to XML.

One-time authentication, troubleshooting, and customer support.

Auto alert messages to technical support team helps to resolve any technical glitches.

While publishers' business drivers support the evolving journal landscape, which includes author support, open science, and readership needs, we ensure our technology helps them along the way.


Want to see a demo of Cenveo Publisher Suite or consult with a publishing workflow specialist? Simply click the link below to get started!

 

Related White Paper


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Marianne Calilhanna

Marianne is director of marketing for Cenveo Publisher Services. She started her career in editorial and production, working on STM primary and review journals. During her 28+ year career she's worked as a book editor, SGML (remember that?!) editor, and managing editor in addition to marketing-related positions. Technology, production, and people---these are just a few of her favorite things.

Scholarly and Academic Content Collection Organized by Category

We've collected some of the most read blog posts that we've shared over the years into one collection organized by category. Enjoy!


 

Resources for Publishers


Comment

Marianne Calilhanna

Marianne is director of marketing for Cenveo Publisher Services. She started her career in editorial and production, working on STM primary and review journals. During her 28+ year career she's worked as a book editor, SGML (remember that?!) editor, and managing editor in addition to marketing-related positions. Technology, production, and people---these are just a few of her favorite things.

Feed Your Head: 14 Ways Reading Improves Your Mind and Body

Science has shown that reading has amazing health benefits, including helping with depression, cutting stress, and reducing the chances of developing Alzheimer’s later in life. Here are 14 ways that reading strengthens the brain, improves health, and increases empathy.

Used with permission from The Expert Editor.

 
Comment

Marianne Calilhanna

Marianne is director of marketing for Cenveo Publisher Services. She started her career in editorial and production, working on STM primary and review journals. During her 28+ year career she's worked as a book editor, SGML (remember that?!) editor, and managing editor in addition to marketing-related positions. Technology, production, and people---these are just a few of her favorite things.

New England Publishing Collaboration Awards 2016 - Audience Choice Award

Earlier in November Bookbuilders of Boston hosted the annual New England Publishing Collaboration Awards or NEPCo Awards. Cenveo Publisher Services and the Association of American Publishers' Professional and Scholarly Publishing Division received the audience choice award.

 

Background on the Awards

Twenty years ago, job titles and job descriptions across publishers were remarkably similar. There were key skills, and mastery of these led to respect and reward. When the landscape changed, however, many of us adapted through meaningful partnerships. We investigated new business models, expanded our core competencies, and challenged our vendors to provide new services. We learned about the technologies our customers embraced. We found new customers.

The NEPCo Awards celebrates this agile and open-minded approach to unprecedented change. To educate our members who are new to the industry, and to reward those who have achieved through meaningful relationships with partners, Bookbuilders presents this timely event.

Winners

FIRST PLACE: Globe Pequot and Active Interest Media won first place for their collaboration on Backpacker: The National Parks Coast to Coast.

SECOND PLACE: Harvard Business Publishing and Jazz at Lincoln Center won second place for their project Wynton Marsalis & Jazz at Lincoln Center.

More pictures and videos of the winners are available on the NEPCo website here. Every finalist had 3 minutes to provide background on the collaborative publishing project and share insight on their project. Check them out!

 

Resources for Publishers


Comment

Marianne Calilhanna

Marianne is director of marketing for Cenveo Publisher Services. She started her career in editorial and production, working on STM primary and review journals. During her 28+ year career she's worked as a book editor, SGML (remember that?!) editor, and managing editor in addition to marketing-related positions. Technology, production, and people---these are just a few of her favorite things.