Making Digital Pay: How Content-Centric Organizations are Driving Digital Engagement and Boosting Profitability

Publishers have invested heavily in technology for decades. Have they reached the expected return on digital products? A 7-month long survey of a cross-section of publishers, media companies, and content-centric organizations conducted by Cenveo Publisher Services in conjunction with Publishing Executive magazine took the pulse of how organizations are investing and profiting from digital products. 

This white paper includes information on how companies are driving digital engagement and boosting profitability. The survey responses are included in the appendix.

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Marianne Calilhanna

Marianne is director of marketing for Cenveo Publisher Services. She started her career in editorial and production, working on STM primary and review journals. During her 28+ year career she's worked as a book editor, SGML (remember that?!) editor, and managing editor in addition to marketing-related positions. Technology, production, and people---these are just a few of her favorite things.