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Accessibility is an approach to publishing and design that makes content available to all, including those with disabilities who use assistive technologies on the computer. The aim of accessible publishing is to make reading easier for users who have difficulties or disabilities including the blind, partially sighted, and people with learning disabilities. Making content accessible enables readers to experience content in the most efficient format and allows them to absorb the information in a better way. The term “accessibility” is used to address issues of content structure, format, and presentation.
The question of “why make the effort to have content accessible to readers with disabilities” still lingers. Of course, accessibility comes with a cost. However, publishing indeed benefits from embracing this essential initiative. When accessibility is well executed, it can expand readership and provide a higher-quality user experience for everyone.
Let's look at an example comparing accessible alt text with alt text captured from a figure legend. Visual items such as images that are important to the content should include alternate-text descriptions (alt text), which allows users to understand visual information. Alt text descriptions should capture information that is not included in the caption or surrounding text, and convey meaningful information to the user from the visual item. Descriptive alt text is critical to understand the full meaning of an image for the visually impaired reader. The following image illustrates an example of accessible alt text that provides a more useful description for a visually impaired reader compared with alt text that simply repeats a figure legend.
In our latest report "Accessibility for Publishers: Practical Tips That Demonstrate it's Well Within Your Reach," we provide business cases that can be brought to leadership and stakeholders in a publishing organization. Download this free report and understand
- how you can build the business case for accessibility in your publishing organization
- emerging and compelling reasons for making content accessible
- the key principles of accessibility