WEBINAR | Content Wants to be Found: Architecting Content Models & Workflow Processes to Support Product Strategy

Content wants to be found and consumed - but discoverability and accessibility doesn’t happen by accident. With the exponential proliferation of content and its many delivery methods, it’s more important than ever that publishers think deeply about content architecture and workflow processes that best support product strategy. 

Join us for this webinar as we explore content architectures and workflows that ensure content is more discoverable and accessible, whether publishing journals, books, or educational material.

Our publishing experts will share insight on:

  • The difference between good and valid XML
  • Why content accessibility mandates should not be an afterthought
  • Designing content architecture that meets the demands of a multi-platform, multi-device world.
  • Why filtered search is past its prime and how contextual and behavioral search will transform content discoverability


  • George Kerscher, IDPF President and Secretary-General of the DAISY Consortium
  • Steven Heffner, Director of Product Strategy, Wolters Kluwer Health 
  • Kevin Burns, Senior Vice President, Content Solutions, Cenveo

October 22, 2015 | 2:00 pm to 3:00 pm

This is a free webinar produced by Book Business & Publishing Executive


Mike Groth

Michael Groth is Director of Marketing at Cenveo Publisher Services, where he oversees all aspects of marketing strategy and implementation across digital, social, conference, advertising and PR channels. Mike has spent over 20 years in marketing for scholarly publishing, previously at Emerald, Ingenta, Publishers Communication Group, the New England Journal of Medicine and Wolters Kluwer. He has made the rounds at information industry events, organized conference sessions, presented at SSP, ALA, ER&L and Charleston, and blogged on topics ranging from market trends, library budgets and research impact, to emerging markets and online communities.. Twitter Handle: @mikegroth72