Reuters Media Express: Free Online Content for Publishers

Reuters, the world's largest international multimedia news provider, announced it will offer a portion of Reuters multimedia news content for free to digital publishers through its publisher platform, Reuters Media Express.

With an intuitive search interface that allows registered users to drill down via keywords, media type, and date, news content is easily found and tools to share and embed content are one click away.

This is the first time in more than 160 years that Reuters has offered content free of charge on this scale. From the official press release, Steven Schwartz, Global Managing Director, said

We are committed to innovating so that even more digital publishers and bloggers can take advantage of Reuters high-quality, relevant multimedia content to engage their audiences. As the industry transforms we are willing to disrupt traditional approaches to gain insights and help news publishing flourish, while also growing our reach and our business.

My head is swirling with ideas of how this will help publishers of all types promote their publications (both print AND digital) and engage social involvement across publishing channels.  Demonstrating relevance of niche studies with media coverage in parallel current events can help amplify a publisher's voice. The variety of media assets (free of charge!) and the terms of use will complement websites and blogs. For example if I were a journal publisher that focussed on the field of astronomy and astrophysics, I might find the recent news of the Magellan Telescope construction an interesting piece to share on my blog:

Interested to hear others' thoughts on how Reuters Media Express might be used. Leave a comment below.


Mike Groth

Michael Groth is Director of Marketing at Cenveo Publisher Services, where he oversees all aspects of marketing strategy and implementation across digital, social, conference, advertising and PR channels. Mike has spent over 20 years in marketing for scholarly publishing, previously at Emerald, Ingenta, Publishers Communication Group, the New England Journal of Medicine and Wolters Kluwer. He has made the rounds at information industry events, organized conference sessions, presented at SSP, ALA, ER&L and Charleston, and blogged on topics ranging from market trends, library budgets and research impact, to emerging markets and online communities.. Twitter Handle: @mikegroth72