Making Digital Pay: How Content-Centric Organizations are Driving Digital Engagement and Boosting Profitability

Publishers have invested heavily in technology for decades. Have they reached the expected return on digital products? A 7-month long survey of a cross-section of publishers, media companies, and content-centric organizations conducted by Cenveo Publisher Services in conjunction with Publishing Executive magazine took the pulse of how organizations are investing and profiting from digital products. 

This white paper includes information on how companies are driving digital engagement and boosting profitability. The survey responses are included in the appendix.

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Mike Groth

Michael Groth is Director of Marketing at Cenveo Publisher Services, where he oversees all aspects of marketing strategy and implementation across digital, social, conference, advertising and PR channels. Mike has spent over 20 years in marketing for scholarly publishing, previously at Emerald, Ingenta, Publishers Communication Group, the New England Journal of Medicine and Wolters Kluwer. He has made the rounds at information industry events, organized conference sessions, presented at SSP, ALA, ER&L and Charleston, and blogged on topics ranging from market trends, library budgets and research impact, to emerging markets and online communities.. Twitter Handle: @mikegroth72