Publishing Defined: John Bond's STM Publishing Video Series

What is Crossmark?

John Bond of Riverwinds Consulting is creating a video library of useful shorts about topics and terms important to the STM publishing industry. For some people, his shorts may provide a great refresher or another take on subjects that impact our market. For those just starting their career in STM publishing, his video series should be required viewing!

The series is titled "Publishing Defined" and covers a broad range of topics from defining specific terms to strategic advice regarding RFPs. Also helpful are the playlists he’s put together. You are sure to add a little something to your own knowledgebase from this series!

The following video explains Crossmark and why it’s important for publishers and service providers:

The Crossmark playlist can be viewed here.


Crossmark and Crossref are explained in our white paper, "All Things Connected." Download your copy today by clicking on the cover in the right column.

 

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Mike Groth

Michael Groth is Director of Marketing at Cenveo Publisher Services, where he oversees all aspects of marketing strategy and implementation across digital, social, conference, advertising and PR channels. Mike has spent over 20 years in marketing for scholarly publishing, previously at Emerald, Ingenta, Publishers Communication Group, the New England Journal of Medicine and Wolters Kluwer. He has made the rounds at information industry events, organized conference sessions, presented at SSP, ALA, ER&L and Charleston, and blogged on topics ranging from market trends, library budgets and research impact, to emerging markets and online communities.. Twitter Handle: @mikegroth72