Digital Solutions in India 2017 | A Special Report From Publishers Weekly

The annual report from Publishers Weekly (PW) that details service providers in India and the depth of solutions they offer in the global publishing market is now available. We are proud to take part in this special report that also captures a short list of accomplishments that Cenveo has experienced over the past year.

Recent Customer Success Stories

Cenveo Publisher Services recently worked with a global education publisher to develop an HTML5-based flashcard engine that offers flip card-styled content. “The end product combines terms and definitions with all types of media support to enhance user interaction and engagement,” explains marketing director Marianne Calilhanna, adding that the engine also “has complex assessment content built into the application to test knowledge about those terms and definitions learned.”

The entire application, which is WCAG 2.0 AA-compatible, was tested on three different browsers on three operating systems (iOS, OSX, and Windows). “It was also tested by an accessibility certification authority to ensure that the product is easily accessible by differently-abled users. The WCAG 2.0 AA compliance guidelines were thoroughly applied to the engine, including the colors used, color contrast, and settings panel. Then there was the use of large and well-spaced interactive elements or virtual controls, and the reinforcement of texts and visuals to ensure that no essential information was conveyed by audio alone,” says Calilhanna.

The next project from a major educational publisher was about creating and developing core content and supporting materials without hiring authors. “At first glance, it sounded like a cost-saving approach but it was actually more complex than that. Anyone involved with publishing educational content understands the deep and often hidden costs related to publishing and production,” Calilhanna says. “Our client, by partnering with Cenveo to develop and author higher-ed curriculum content, effectively bypassed ongoing royalties and permissions. This has resulted in lower costs and a positive P&L for the publisher, with savings passed on to students.”

Check out the full report:

Interesting to note the following observation, from PW

During PW’s trip to India to visit participants in this report early in the year, some digital solutions vendors—and their main U.S. clients in some cases—were already rethinking their business collaboration with plans of forming partnerships or joint ventures to sidestep the IT outsourcing/immigration issues. Some are looking into setting up branches in the U.S. to offer onshore and hybrid services, while a few more are checking out companies to take over and therefore have immediate U.S. representation.
— Publishers Weekly

At Cenveo Publisher Services, onshore and hybrid solutions have long been an option available from our portfolio of services. Whether it's full-service production management or peer review management services, we work with publishers to implement a workflow that best fits their content and their budget---offshore, onshore, hybrid.

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Mike Groth

Michael Groth is Director of Marketing at Cenveo Publisher Services, where he oversees all aspects of marketing strategy and implementation across digital, social, conference, advertising and PR channels. Mike has spent over 20 years in marketing for scholarly publishing, previously at Emerald, Ingenta, Publishers Communication Group, the New England Journal of Medicine and Wolters Kluwer. He has made the rounds at information industry events, organized conference sessions, presented at SSP, ALA, ER&L and Charleston, and blogged on topics ranging from market trends, library budgets and research impact, to emerging markets and online communities.. Twitter Handle: @mikegroth72