Accessibility for Publishers: Practical Tips That Demonstrate it's Well Within Your Reach

a free report from Riverwinds Consulting and Cenveo Publisher Services

Accessibility is an approach to publishing and design that makes content available to all, including those with disabilities who use assistive technologies on the computer. The aim of accessible publishing is to make reading easier for users who have difficulties or disabilities including the blind, partially sighted, and people with learning disabilities. Making content accessible enables readers to experience content in the most efficient format and allows them to absorb the information in a better way. The term “accessibility” is used to address issues of content structure, format, and presentation.

The question of “why make the effort to have content accessible to readers with disabilities” still lingers. Of course, accessibility comes with a cost. However, publishing indeed benefits from embracing this essential initiative. When accessibility is well executed, it can expand readership and provide a higher-quality user experience for everyone. 

Let's look at an example comparing accessible alt text with alt text captured from a figure legend. Visual items such as images that are important to the content should include alternate-text descriptions (alt text), which allows users to understand visual information. Alt text descriptions should capture information that is not included in the caption or surrounding text, and convey meaningful information to the user from the visual item. Descriptive alt text is critical to understand the full meaning of an image for the visually impaired reader. The following image illustrates an example of accessible alt text that provides a more useful description for a visually impaired reader compared with alt text that simply repeats a figure legend.

In our latest report "Accessibility for Publishers: Practical Tips That Demonstrate it's Well Within Your Reach," we provide business cases that can be brought to leadership and stakeholders in a publishing organization. Download this free report and understand

  • how you can build the business case for accessibility in your publishing organization

  • emerging and compelling reasons for making content accessible

  • the key principles of accessibility

 

The Story Behind the Textbook: The Cost of Creating Course Materials

Behind that expensive textbook your college kids just charged, is a team of writers, editors, instructional designers, graphic designers, developers, compositors, marketers, and more.

The cost of creating high-quality learning materials is significant.

The Association of American Publishers collected real metrics based on the production of Pearson's Campbell Biology, 10th Edition and published the following infographic:

From the Association of American Publishers. Used with permission.


We work with publishers and content providers and understand that managing costs along with content is imperative.

From content creation to XML, we provide full-service editorial and production teams that include instructional designers, subject matter experts, editors, and writers. Whether it’s core textbook work or supplement creation and management, we can help.  Cenveo's Higher Education content team has experience managing textbook production and digital product creation, from setting up projects and working with authors to finalizing content. Want to discuss some of the ways we can help your production team?

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Mike Groth

Michael Groth is Director of Marketing at Cenveo Publisher Services, where he oversees all aspects of marketing strategy and implementation across digital, social, conference, advertising and PR channels. Mike has spent over 20 years in marketing for scholarly publishing, previously at Emerald, Ingenta, Publishers Communication Group, the New England Journal of Medicine and Wolters Kluwer. He has made the rounds at information industry events, organized conference sessions, presented at SSP, ALA, ER&L and Charleston, and blogged on topics ranging from market trends, library budgets and research impact, to emerging markets and online communities.. Twitter Handle: @mikegroth72

Sacrificing Print for Digital Search | Harvard Law Library Launches "Free the Law"

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Last week the Harvard Law School Library announced the launch of its "Free the Law" initiative, a massive project that involves digitizing approximately 40 million pages of court decisions from the Harvard Law Library to create a searchable repository. The Harvard librarians are scanning all the pages from its vast collection in order to create a searchable database of American case law. With the exception of the Library of Congress, no other collection contains nearly every state, federal, territorial and tribal judicial decision since colonial times! 

Recognizing the power of content digitization, once complete the library's content will be discovered and presented in ways simply not possible with the single dimension print provides.  The legal text will be searchable and results will be presented both graphically and text-based in a way that details relationships across statues and key decisions.

For more information and to see a video of this fascinating project, visit the Harvard Library Portal.

 

 
Driving this effort is a shared belief that the law should be free and open to all. Using technology to create broad access to legal information will help create a more transparent and more just legal system.
— Dean Martha Minow, Harvard Law School
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Mike Groth

Michael Groth is Director of Marketing at Cenveo Publisher Services, where he oversees all aspects of marketing strategy and implementation across digital, social, conference, advertising and PR channels. Mike has spent over 20 years in marketing for scholarly publishing, previously at Emerald, Ingenta, Publishers Communication Group, the New England Journal of Medicine and Wolters Kluwer. He has made the rounds at information industry events, organized conference sessions, presented at SSP, ALA, ER&L and Charleston, and blogged on topics ranging from market trends, library budgets and research impact, to emerging markets and online communities.. Twitter Handle: @mikegroth72